Job Description
Plan and execute brand, content, and digital marketing initiatives aligned with business growth objectives. Manage brand communication across platforms to ensure consistent messaging, tone, and visual identity. Create and optimize marketing assets, campaigns, and content using data-driven insights. Drive visibility and engagement through SEO, social media, and performance marketing efforts. Track campaign performance, collaborate with internal teams, and continuously optimize strategies to deliver measurable results.
Requirements
The ideal candidate should have:
- 1+ years of experience in marketing, content creation, social media management, SEO, or related fields
- Ensure brand consistency across all content while keeping it accurate, relevant, and engaging
- Assist with keyword research and optimize content for SEO to enhance visibility and drive traffic
- Candidates with a professional certification in Digital Marketing would be given preference.
- Extra miler with great analytical and creative skills.
- Bachelor's or equivalent in any discipline.
Responsibilities
The Marketing Executive would be a key player in TAG’s growth story, leading the vision from the front with the following roles:
- Collaborate with the team to create content strategies, maintain consistent messaging, and help shape TAG’s online presence and brand identity
- Track and analyse the performance of digital marketing efforts, including SEO results, social media engagement, and content reach
- Help create impactful marketing materials like case studies and infographics to drive business development and client engagement
- Plan and execute social media campaigns on LinkedIn, Instagram, Twitter, and others, creating engaging content like posts, stories, and reels for our target audience
- Support in optimizing website content, blogs, and landing pages to improve search rankings, enhance user engagement, and increase high-quality organic traffic
- Engage with followers on social media, responding to comments, messages, and fostering a community around TAG’s brand
- Stay up-to-date with the latest trends on social media platforms and help apply those insights to improve TAG’s content and engagement strategies