Job Description
Define and execute TAG’s digital marketing strategy to strengthen brand positioning and drive growth. Lead and mentor the marketing team with clear goals, KPIs, and performance standards. Own analytics across SEO, social, and content to drive continuous optimization. Create high-impact assets like case studies and infographics to support business development. Optimize multi-channel social and web initiatives to maximize reach, engagement, and organic growth. Collaborate cross-functionally while staying ahead of digital trends to evolve TAG’s marketing roadmap.
Requirements
The ideal candidate should have:
- 4+ years of experience in digital marketing with strong ownership of strategy, brand governance, and performance outcomes
- Proven ability to ensure brand consistency and content quality across all digital channels
- Solid understanding of SEO and content optimization, with experience driving visibility and organic traffic growth
- Strong analytical and creative mindset with the ability to turn insights into scalable marketing initiatives
- Leadership mindset with experience managing teams and cross-functional stakeholders
- Bachelor's or equivalent in any discipline
Responsibilities
The Marketing Manager – Digital Marketing would be a key player in TAG’s growth story, leading the vision from the front with the following roles:
- Define and execute TAG’s end-to-end digital marketing strategy to strengthen brand positioning and accelerate business growth
- Lead, mentor, and manage the digital marketing team, setting clear goals, KPIs, and performance standards while fostering a high-impact, collaborative culture
- Own performance tracking and analytics for all digital marketing initiatives, including SEO, social media, and content campaigns; translate insights into actionable optimization strategies
- Drive the creation of high-impact marketing assets such as case studies and infographics to drive business development and client engagement
- Plan, manage, and optimize multi-channel social media campaigns across LinkedIn, Instagram, Twitter/X, and other relevant platforms to maximize reach, engagement, and brand visibility
- Oversee website, blog, and landing page optimization strategies to improve search rankings, user experience, and sustained growth in high-quality organic traffic
- Stay ahead of digital and social media trends, platform updates, and emerging best practices; proactively integrate insights into TAG’s marketing roadmap
- Collaborate cross-functionally with leadership, sales, and design teams to align digital marketing initiatives with overall business objectives